Career Options

Below listed are the major careers one could pursue in the field of Communication & PR, followed by required qualifications, career path to adopt, expected salaries, local and global demand and list of Institutions that are offering relevant courses.

  • Publicity Agent
  • Technical Writer
  • Corporate Communications
  • Content Writer
  • Public Relations executive

What You Need To Know

Communication is an art of transferring information from source to receiver in a precise, useful and meaningful basis. Communication connects the world and in the current global market communications is an important part of any organization to reach their target group and stake holders. In the same lines, Public relations ensure that there is also positive and desirable feeling about the company in the market. They ensure to highlight the right information to receive a positive response towards the company or a person.

Communication and PR basically needs and language and communication skills hence a bachelor’s degree in arts, specifically with specialization in communications or Public relations or Journalism would be helpful. Students aiming for this career option should improve their writing and expression skills, especially public speaking. A Master’s degree in the above specialization would definitely be an added advantage however it could be compensated with a relevant experience.

As the entire career is circling around communication, command over the language and vocabulary would take you to places. Start practicing writing articles and get them reviewed by subject experts to have a steady development. The pay and perks may be less in the initial phase of the career however they could increase exponentially when you position yourself as an asset. Be ready to be in touch with the daily happenings around the world, especially through social media.


Bachelor’s or Master’s in Arts or Honors with communication or public relationship or Journalism would be required.


Problem-solving, Communication, Leadership skills, Social media knowledge, Writing & Speaking skills.

Expected Salary

Salary would vary in the range of INR 4 to 6L for an entry level and could quickly increase to multi-fold as you gain experience and handle more responsibility. Remember that some celebrities too hire PR executives for obvious reasons at discrete remuneration.

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