Marketing
We, as consumers experience marketing activities targeting us to generate or meet daily needs. Marketing is in high demand as the world transforms into one big market and India with its internal consumption poised to be one of the largest markets in the world. Marketing is a creative field that requires new trends and open approach. Marketing is a vast field of career with several subfields that could be chosen as per your area of interest. This field is best for the individuals inclined towards strategizing, identifying patterns and trends.
Career Options
Below listed are the major careers one could pursue in the field of Marketing followed by required qualifications, career path to adopt, expected salaries, local and global demand and list of Institutions that are offering relevant courses.
- Brand Management
- Telemarketing
- Market Researcher
- Marketing Manager
- Digital Marketing Executive
What You Need To Know
Marketing Managers plan entire life cycle of product and services to increase the revenues. It involves promotional campaigns, pricing, advertisement, presentation, distribution, and everything that takes to generate interest in their products or services. They work with different departments within the organization considering multi-dimensional inputs thus increasing their effectiveness. Management takes special interest in Marketing efforts as it directly has impact on the top and bottom lines of the business.
Marketing is a creative world where individuals with creativity and detail orientation are sure to flourish. It is recommended to have master’s degree as there is lot to learn before stepping into the field. It is a talent that could be nourished through systematic study and apprenticeship. It is challenging and a demanding field where within few years into the field, one could make out whether they are made for it or not. And as always persistence and practice would help you to learn the tricks.
Being a creative field there are no boundaries, even if exists are very thin, in finding a unique solution for promoting a product or service. There is lot of scope for brainstorming and improving your output, challenging yourself handling every new assignment. It is a lucrative field for those who got the skills and qualifications.
Qualification
Bachelor’s degree but preferably Master’s degree would give you a head start. However, be aware that reputation of the institution does matter lot in this field of career. If you are planning to enter into this career, plan to get into better institution that nourishes your potential.
Skills
Critical thinking, Problem solving skills, Communication skills, Analytical skills, Interpersonal skills, Managerial skills, Decision making skills.
Expected Salary
A master’s degree from a reputed institution would attract a salary package of INR 8-10L. It is a field where there would always be a demand for new talent and approach and the rewards would be exponential.
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